Corporate Sustainability Initiatives and Consumer Values as Drivers of Sustainable Performance: The Role of Authenticity and Action Plans. Advance Journal of Econometrics and Finance, [S. l.], v. 3, n. 4, p. 566–577, 2025. DOI: 10.63075/mbgh9758. Disponível em: https://www.ajeaf.com/index.php/Journal/article/view/434. Acesso em: 7 aug. 2026.