Sustainable Practice Exposure And Consumer Reactions To Csr: The Role Of Brand Perception In Pakistan’S Fmcg Sector. Advance Journal of Econometrics and Finance, [S. l.], v. 4, n. 1, p. 659–672, 2026. DOI: 10.63075/a4xv5c60. Disponível em: https://www.ajeaf.com/index.php/Journal/article/view/247. Acesso em: 18 apr. 2026.