IMPACT OF DIGITAL MARKETING ON CONSUMER PURCHASE BEHAVIOR IN PAKISTAN’S RETAIL SECTOR. Advance Journal of Econometrics and Finance, [S. l.], v. 1, n. 1, p. 79–85, 2023. Disponível em: https://www.ajeaf.com/index.php/Journal/article/view/56. Acesso em: 25 may. 2026.